Toyota is paying $4 million for its 2009 Corolla sedan advertising on YouTube the most expensive campaign ever to be launched. Despite the advertising part there is a new “Best in Jest” in which it will feature up-and-coming comedy video in that section each week. Toyota is also sponsoring “Sketchies” where users can win up to $25,000 by submitting their funny videos. This all aligns with Toyota ’s wishes for something that will interact with the users instead of just be viewed by the users. Due to the amount of time and manpower it involves it’s not the most effective way for generating the revenue.
Enjoy the commercial and don't forget the "Sketchies" after the commercial.
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