“Frickin’” is a “Euphemism for Fornication?”

Living in Canada, I personally haven't seen the ad or heard of Sheetz Inc. But apparently during February the company's new marketing campign "Crispy Frickin' Chicken" gave themselves more publicity, at least know I know they exist. The campaign consist of 100 billboards that were display in Maryland, North Carolina, Pennsylvania, Ohio, Virginia and West Virginia.


The issue arise in Pennsylvania, a street preacher Michael Sucec and his wife Sheri felt offended by the billboard advertisement of Sheetz's new Crispy Frickin' Chicken sandwhich. "Sucec describes the word "frickin'" as a "euphemism for fornication," devoid of any humor when paired with "chicken" as a rhyme and intensifier." Sheetz, still kept the campaign running until the schedule end date, but had one billboard removed in Hazle Township, after local officials fielded complaints.

So what are your thoughts? I'll have you judge wheather “Frickin’” is a “Euphemism for Fornication?”