Campbell's Reduced Sodium Soup Success

After past failures to create the “healthy soup” attempts which means it needs to have 480 mg or less in the mid-1980s, Campbell Soup Co. finally succeeded last year. Campbell Soup Co.’s soups with 25% less sodium hit $101 million sales in 2007 (excluding vending machines, convenience stores and Wal-Mart), the most successful new-product launch to hit grocery shelves last year.